"The downsizing tends to happen when manufacturers face some type of pricing pressure," he says. Over the years, Dworsky has documented the downsizing of everything from Doritos to baby shampoo to ranch dressing. Shrinkflation, or downsizing, is probably as old as mass consumerism. To add insult to injury, Charmin recently shrank the size of their toilet sheets. Now you have to pay extra for "Mega Rolls" and "Super Mega Rolls" - and even those have many fewer sheets than the original. The original Charmin roll of toilet paper, he says, had 650 sheets. The case of the shrinking toilet paper rollīack in the day, Dworsky says, he remembers buying bigger candy bars and bigger rolls of toilet paper. Companies, of course, have known this for years. They are more sensitive to changes in price than to changes in quantity. Koehler analyzed data from the market for cereal and other sectors and found that consumers are much more gullible than classic theory predicts. They would keep their eyes on the price per Cocoa Puff and not fall for gimmicks in how companies package those Cocoa Puffs. If consumers were the rational creatures depicted in classic economic theory, they would notice shrinkflation. But if the orange juice container goes from 64 ounces to 59 ounces, they're probably not going to notice." They can tell instantly if they're used to paying $2.99 for a carton of orange juice and that goes up to $3.19. "Downsizing is really a sneaky price increase," Dworsky says. Downsizing and shrinkflation both refer to the same thing: companies reducing the size or quantity of their products while charging the same price or even more. He refers to it by its original name, downsizing, but economist Pippa Malmgren rechristened it "shrinkflation" about a decade ago, and the term stuck. He has spent decades tracking instances of companies shrinking products on his website Mouseprint. Learn more about our commitment to making progress and do right with our packaging choices here.Downsizing and shrinkflation mean the same thingĭworsky is a former Massachusetts assistant attorney general and longtime consumer advocate.
Additionally, they are also looking into incorporating Post Consumer Recycled Content, increasing reusability, and exploring compostable options. We regularly monitor updates on the recycling market, and our packaging engineers are currently and continuously monitoring opportunities for material reduction during the R&D process. Our family-size ice cream containers and Tillamook Frozen Custards containers are not recyclable, because they have a wax coating which helps prevent the container from getting wet and losing its shape over time in the freezer. Packaging plays an important role in protecting food from damage and contamination, and extends the useful life of food items on the retail shelf and at home, thus potentially reducing wasted food and its environmental impacts. Plastic also reduces the risk of foodborne illnesses. This packaging material protects the product and prevents mold and moisture loss, which in turn helps reduce post-consumer waste to landfill. loaf, shredded, sliced, snack, etc.) it is wrapped in either hi-barrier plastic shrink bags or hayssen roll stock films. Our cheese packaging is not recyclable at this time. For all of these products, we recommend checking your local recycling program guidelines to ensure they’d be accepted. Our butter boxes and ice cream sandwich boxes are made of a recyclable material. Tillamook Shop Button chevronDownCreamDark Return to Miscellaneous Is the packaging used for Tillamook products recyclable?Ĭurrently, the packaging for our yogurt, sour cream, and cream cheese spreads is a recyclable polypropylene material.
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